Could you be convinced to eat a dish of dog food if someone told you that it tasted good? Probably not without any sort of monetary incentive, right? Well, that’s exactly the taste test that Freshpets CEO Richard Thompson is so willing to partake in, if only to show you that his product is going to change the pet food industry. Right now the pet food industry is worth almost $24 billion in annual revenue and there are companies that are constantly jockeying for position in order to bring in some of that cash.
An impromptu taste test at the Freshpet factor in Bethlehem, Pennsylvania is just part of Thompson’s marketing campaign. He wants people everywhere to know how good his dog food is and just why exactly you should consider grabbing a fresh can of it for your own lovable pup. His big change, and what people all around the industry are replicating, has been to focus on offering a product that would pass the tests of human quality. This means that the food is no longer loaded with preservatives and there is a renewed focus on fresh meat rather than the cheaper, mechanically mixed garbage that shady companies tend to peddle around. Freshpet wants to focus on giving food that is quicker from the shelf to the bowl and that is why they are bringing out their refrigerated options as well.
If Freshpet sounds revolutionary to you then you really need to take into account one of the largest dog food manufacturers in the country, Beneful. Beneful has a long track record of developing healthy, beneficial pet food for dogs of all sizes and breeds. They’ve got an array of products on the shelf that can be utilized for just about every situation. Beneful was the first pet food company to use real meat in their pet food and that was one of the first big revolutions for for the industry.
What sets Beneful.com products apart from many competitors is that they are focused on creating food without filler, and that’s a huge part of the aforementioned Freshpet’s paradigm. The next time you are in the pet food aisle take a look at all of the options Beneful has on offer on sores like Wal-Mart and then look at the ingredients. It’s very telling.
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